AbsolutePR
Digital Brand Specialist
July 2024 - December 2024
In this role, I worked closely on launch campaigns and brand activations for CASETiFY, L'Oreal, and Dyson, primarily overseeing KOL coordination and event executions.
My focus was on managing relationships between brands, influencers, media, and venues to ensure each campaign translated seamlessly from strategy into real-world experience. I coordinated talent outreach and confirmations, handled briefing decks and deliverables, aligned messaging with brand guidelines, and ensured that the content produced during launches met campaign objectives.
I also worked with venues and operational teams to prepare for launches and store events, handling logistics and guest coordination.
Content Creation
Edited campaign videos and digital content for client product launches across Tiktok, Instagram, and Facebook.
KOL Management
Managed influencer partnerships across client accounts, conducting outreach, coordinating collaborations, reviewing content deliverables.
Media Relations
Drafted press releases and coordinated media outreach for client campaigns, identifying relevant publications and platforms to secure targeted brand and product exposure.
Events Organising
Assisted in organising client events and launch activations, including venue sourcing, logistics coordination, and on-site management to ensure smooth execution.
CASETiFY Studio Launch at ION Orchard
AS FEATURED ON
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KOL & Campaign Content
In this role, I worked closely on launch campaigns and brand activations for CASETiFY, L'Oreal, and Dyson, primarily overseeing KOL coordination and event executions.
My focus was on managing relationships between brands, influencers, media, and venues to ensure each campaign translated seamlessly from strategy into real-world experience. I coordinated talent outreach and confirmations, handled briefing decks and deliverables, aligned messaging with brand guidelines, and ensured that the content produced during launches met campaign objectives.
I also worked with venues and operational teams to prepare for launches and store events, handling logistics and guest coordination.
