Vestiaire Collective
Marketing and Public Relations Assistant
October 2023 - May 2024
At Vestiaire Collective, I supported marketing and PR initiatives focused on brand visibility, sustainability storytelling, and audience engagement within the Southeast Asian market.
I was involved in the rollout of a regional sustainability campaign, contributing to media outreach, social media content creation, and copywriting for campaign communications. A key part of my work was translating sustainability messaging into formats that felt accessible and relevant to the local audience while maintaining the brand’s luxury positioning.
I also conducted research on Asian market trends, consumer behaviour, and the regional resale landscape to support campaign strategy and localization efforts. Alongside this, I assisted in coordinating with media partners and influencers for coverage and product placements, helping extend campaign reach.
The experience gave me a closer understanding of how sustainability narratives can be communicated in a commercial context, balancing brand storytelling with market sensitivity and performance considerations.
Long Live Fashion
Sustainability Campaign
As part of the Long Live Fashion campaign with Vestiaire Collective,
I collaborated with a team to develop a sustainability report examining the environmental and cultural impact of circular fashion.
The report explored issues such as overconsumption, overproduction, and the role of resale platforms in extending the lifecycle of garments.
My role focused on researching key sustainability insights, structuring the report’s narrative, and translating complex information into clear, accessible data. The report served as a foundational piece supporting the campaign’s positioning, reinforcing the idea that the most sustainable pieces are those that already exist, and that collective action can reshape the future of fashion.
Campaign Visuals & Copywriting
contributed to the creative development and production of campaign imagery. This included ideating the use of puppets constructed from pre-loved materials to visually reflect the campaign’s message of circular fashion. I also supported the image shoot and assisted with copywriting for advertising assets, ensuring the visuals and messaging aligned with the campaign’s sustainability narrative.